Porsche 918 Spyder
Turn the slowest part of buying a 918 Spyder into part of the ownership experience.
A personalized tracker concept designed to transform the months between ordering a Porsche 918 Spyder and taking delivery.
The situation.
The only thing that was not fast about the Porsche 918 Spyder was getting one. Customers who had considered every detail of the car still faced an agonizing three-month production and delivery wait.
The opportunity was to make that invisible interval feel as considered and exhilarating as the vehicle itself.
The idea.
Create a personalized experience that follows each customer’s actual car from order through production, customization, quality checks, transit and delivery—turning waiting into anticipation.
Personalized production timeline
A detailed view of progress
Designed across devices
Engineering stories at every stage
Customization updates
From order to delivery
What changed.
The concept replaced a passive delivery window with a transparent ownership timeline, individualized updates and rich stories about the engineering work happening at each stage.