Enter a consequential situation, find the real problem, change the system, improve the result.
Turned a fragmented digital function into a centralized, full-service marketing and creative organization with 50+ FTEs, full P&L responsibility and new capabilities spanning strategy, UX, media, analytics, development and delivery.
10× investmentInherited a battered 60+ person Creative and UX organization, rebuilt morale and client confidence, recovered lost business and helped make Atlanta home to the agency’s three largest North American accounts by revenue and margin.
$85M+ winBuilt the interactive discipline from 12 to 60 people, expanded Brand Design, founded the San Francisco office and shared P&L responsibility across all three.
12 → 60Built and led Site Experience, connected previously siloed digital and physical experiences, and served on executive steering committees shaping ecommerce, brand architecture and multi-channel strategy.
2.5% conversion liftI’ve worked across Fortune 50 corporations, global agencies, founder-led businesses and my own companies—on both sides of the agency/client divide.