Arrowood Farm Brewery
Helping a cult farm brewery leave the farm without losing it.
Arrowood needed a scalable identity, packaging architecture and brand story capable of carrying its farmhouse point of view into national distribution.
The situation.
Early success gave Arrowood the chance to expand its portfolio and gain national distribution. To do it, the brewery needed to standardize a visual identity and translate the experience of its Hudson Valley farm for people who had never visited.
The idea.
Beer From the Ground Up. The brand story made the farm—not a rustic aesthetic—the foundation of Arrowood’s philosophy, ingredients and way of working.
A refined, scalable identity
True Love in market
Packaging architecture
Seasonal label illustration
A flexible family of beers
Beer From the Ground Up
What changed.
The refined mark, identity, story and packaging architecture gave bottles and cans a consistent retail system while preserving the seasonal illustrations and provenance that made each beer feel grown rather than manufactured.
The result.
Secured national distribution and an additional round of private funding.
Won a competitive State of New York grant supporting expansion and Hudson Valley visitation.
Earned menu placements at restaurants including Eleven Madison Park, Per Se and Blanca.