Teleflora
Two films that made the emotional meaning of flower delivery impossible to miss.
Generations of Love and One Tough Mother used very different stories to move Teleflora beyond product and toward the human connection a bouquet carries.
The situation.
Teleflora delivers flowers, but the brand’s deeper value is the emotion that arrives with them. For major floral occasions, the work needed to be genuine enough to earn attention rather than simply announce a gift.
The idea.
Generations of Love tells the story of a mother and her grown child to show how one delivery can carry a lifetime of connection.
One Tough Mother challenged sentimental clichés by showing the physical and emotional strength motherhood requires, pairing scenes of real mothers with Vince Lombardi’s What It Takes to Be Number One speech.
Generations of Love
The product as an emotional arrival
One Tough Mother
What changed.
Together the films expanded Teleflora’s emotional range: one tender, one defiant, both rooted in a truth larger than flowers and designed to be shared as stories in their own right.
The result.
Total Generations of Love video views.
Earned views for Generations of Love.
Earned media impressions for Generations of Love.
Views for One Tough Mother, which was featured as Adweek Ad of the Day.