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Brien GrantBrand & Business Transformation Executive
21 / Digital brand platform

POM Wonderful

Turning POM Wonderful’s research and irreverent voice into a digital pulpit for Crazy Healthy.

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If you haven’t noticed, POM Wonderful has been on a bit of a health kick.

Client
POM Wonderful
Disciplines
Digital strategy / Experience design / Content / Commerce
01

The situation.

Some might say spending tens of millions of dollars in research to study the benefits of the mysterious pomegranate, and then appealing to SCOTUS to let you tout those benefits is more of a health crusade.

Whatever you call it, POM Wonderful is Crazy Healthy.

02

The idea.

To bring our Crazy Healthy message to the good people of Earth we revamped POMWonderful.com to be our digital pulpit - a place to share and evangelize the many benefits of Persephone’s favorite fruit.

And if you’re feeling a bit more crazy than healthy, the new website also boasts some spectacular cocktail recipes. - because a few shots of vodka definitely helps the medicine go down.

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