14 / Digital commerce
New at Target
A digital endcap built to make what’s new at Target feel new every week.
Ever the master merchandisers, Target continues to be relentless in finding new and exciting ways to to merchandise their wares to their Guests who are equally relentless in wanting whatever is new, next and now.
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The idea.
Our mission was to create an online destination (essentially a digital endcap) to showcase what’s new at Target every week – and make it fast, fun and friendly enough that guests would come back week after week to see what was happing at Targét.
And of course the experience also served double duty as a lucrative new way to charge brands for premium placement on Target.com and in Target stores.
