17 / Brand relaunch
Bauer
Carrying Bauer’s innovation halo forward after Nike left the building.
Nike may have left the building, but they left Bauer basking in a halo of innovation.
02
The idea.
We didn’t skip a beat. We kept the spirit of what we had started with For the Greater Game and evolved it into a new anthemic brand campaign: Live the Game.
Our next order of business was going after Goal – the one product category we had yet to decisively overtake.
