11 / Brand campaign
Allen Edmonds
A campaign about the values—and legacy—carried in a well-made pair of shoes.
I was a bit taken back when an Allen Edmonds customer told me he had gifted a pair of his favorite Allen Edmonds to his son ,who had just joined the workforce – to work for his father in the family business.
01
The situation.
His gift to his son was clearly far more than a pair of well worn shoes. He was preparing his son to walk in his shoes by literally giving him his shoes to walk in.
And then I heard similar stories from other customers.
02
The idea.
The Allen Edmonds wearer is endlessly thoughtful, principled, and equally driven by value and his values. Wherever he goes, he leaves an impression.
